Beesley & Fildes Ltd is committed to protecting your personal information and complying with all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains what personal data we collect, how we use it, how we keep it secure, and your rights as an individual.

1. Personal Information We Collect

1.1 What Is Personal Information?

Personal information is any data relating to an identifiable individual. This can include direct identifiers (such as your name) or indirect identifiers (such as account numbers or online identifiers).

We may also process “special category data” in limited circumstances, such as information about health or suspected criminal activity.

Whenever information is collected via forms, required fields will be clearly marked.

1.2 Who This Policy Covers

This policy applies to personal information we process relating to:

Visitors to our websites
Customers purchasing goods or services, or creating an account
Suppliers providing goods or services to us

1.3 Types of Personal Data We Collect

Personal Details

Name, address, email, telephone number, date of birth, identification documents, and account names.

Order Details

Delivery information, payment details, enquiries/complaints, installation/survey details, and delivery photographs.

Account Information

Purchase history, credit limits, identification checks, login details, and account activity.

Fraud Prevention & AML Data

Credit checks, AML results, fraud investigations.

Website Information

IP address, browser type, operating system, URL visited, and time/date of visit.

2. How We Use Your Personal Information

2.1 Website Visitors

To enable browsing without requiring personal details
To use cookies for analytics and functionality
To improve user experience

2.2 Customers

We process customer data to:

Provide quotes and services
Respond to enquiries and complaints
Process and manage orders and deliveries
Manage accounts and conduct identity/credit checks
Handle returns and refunds
Conduct market research
Improve site content and personalisation
Manage marketing communications
Support product liability and insurance claims
Manage rebates and supplier claimbacks
Prevent fraud and ensure security
Conduct record keeping
Facilitate home visits (e.g., surveys, installations)

2.3 Suppliers

We process supplier data to:

Manage orders, deliveries, and installations
Manage accounts and conduct credit/background checks
Conduct product liability management
Handle enquiries, claims, and complaints
Support supply chain management and policy updates
Maintain internal records

2.4 Third-Party Sources

We may receive your information from:

Employers or business partners
Next of kin or authorised representatives
Financial institutions, insurers, and health providers
Trusted third-party affiliates who have obtained your consent
Credit/default agencies

2.5 Call Recording

We may record calls for:

Training and quality assurance
Evidence of conversations

2.6 CCTV and Dash-Cam Footage

Beesley & Fildes Ltd uses CCTV systems at its branches, depots, and offices, as well as dashcams in company vehicles. These may record video, images and, where applicable, audio.

We use these systems to:

Protect the safety of employees, customers and visitors
Prevent and detect crime, theft, fraud and vandalism
Protect company property, assets and vehicles
Monitor deliveries, collections and vehicle movements
Support investigations, insurance and legal claims
Provide training and operational quality assurance

Footage is retained only as long as necessary. It may be retained for longer periods as required for investigations, insurance, or legal claims.

3. Legal Bases for Processing

We rely on one or more of the following lawful bases:

Consent (GDPR Article 6(1)(a))

Where you have voluntarily given permission (e.g., for marketing).

Contract (Article 6(1)(b))

To:

Provide quotes
Deliver goods and services
Manage your account
Process your order

Legal Obligation (Article 6(1)(c))

Such as compliance with:

Anti-money laundering legislation
Employment requirements
Health and safety laws
Privacy and Electronic Communications Regulations (PECR)

Legitimate Interests (Article 6(1)(f))

Including:

Direct marketing
Customer relationship management
Website analytics
Fraud prevention
Communication management
Online account services
Cloud storage
Suppression list management

Special Category Data

We may process special category data only when necessary and under:

Article 9(2)(a) – Explicit consent
Article 9(2)(f) – Establishment or defence of legal claims
DPA 2018 Schedule 1, Part 3, Para. 33 – Legal claims relating to criminal conviction data

4. Data Sharing

We may share your data with:

Service providers (e.g., delivery companies, IT services)
Credit reference agencies
Fraud prevention bodies
Insurers and legal advisers
Government bodies, regulators, HMRC, courts, and law enforcement
Duplicate payment reviewers
Internal Beesley & Fildes departments for account management

Third parties receive only the data necessary to perform their services and are contractually bound to protect it.

External links on our website may lead to third-party websites, which have their own privacy policies.

5. International Transfers

Some service providers may operate outside the UK.
Where this occurs, we ensure appropriate safeguards such as:

Adequacy decisions
Standard Contractual Clauses
Binding Corporate Rules

6. Security Measures

We use administrative, technical, and physical safeguards to protect personal information from loss, unauthorised access, alteration, or destruction.

While online transmission is never fully secure, we take steps to protect data once received.
Where accounts are created, users must keep passwords confidential.

Access to personal data is restricted to authorised personnel.

7. Data Retention

We retain data only as long as necessary for:

The purposes outlined in this policy
Legal, regulatory, or business requirements

Retention schedules are available upon request.

8. Your Rights

You have the right to:

Access your personal information
Correct inaccurate or incomplete data
Request erasure (“right to be forgotten”)
Restrict processing
Object to processing (including direct marketing)
Withdraw consent
Request data portability
Request human review of automated decisions

We respond within one month. Complex requests may take up to an additional two months.

Identification may be required to verify your request.

Requests can be made verbally or in writing.

If your request cannot be granted, we will explain why and provide details about your right to complain.

9. Direct Marketing

You may receive marketing communications if you have opted in or where we rely on legitimate interests.

You can opt out at any time by:

Using unsubscribe links in emails/SMS
Updating preferences in your account
Contacting customer services

You may also request to opt out of customer-profile-based marketing.

10. Profiling and Analytics

We may use personal and anonymised data for:

Website activity analysis
Fraud and AML monitoring
Credit and financial risk assessments
Tax reporting
Business performance reporting
Portfolio analysis

11. Complaints

You can lodge a complaint with the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Tel: 0303 123 1113
Email: casework@ico.org.uk

The ICO recommends contacting them within three months of your last communication with us.

12. Contact Us

To ask questions, exercise your rights, or request further information, contact:

Data Protection Officer
Beesley & Fildes Ltd
Wilson Road
Huyton
Merseyside
L36 6AF